GOODYEAR GARAGE: We created the Goodyear Garage campaign to help the client leverage their NASCAR sponsorship. The theme "We Race. We Learn. You Win." was applied both online and in this at-track promotion. Check out the companion site in the Interactive section.

VOLKSWAGEN @ SUNDANCE FILM FEST: Sponsorships are funny things. Is it enough to plaster your logo everywhere? Or, is it better to provide a means for people to do something? By encouraging interaction, we helped VW become more than "the official sponsor." They became an asset to film lovers, who naturally spread the word.

VOLKSWAGEN PHAETON + W HOTELS: How do you introduce a new kind of luxury car? We created a new kind of test drive experience with the W hotels chain. Check out the Print section for some Phaeton ads from this campaign.

VOLKSWAGEN + TEVA MOUNTAIN GAMES: Again, it's not about the logo. It's what you encourage people to do with it. We created a toolkit of signs and even bandages for spectators and participants to use as they saw fit.