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VOLKSWAGEN PHAETON: One of eight ads I wrote for this campaign. Job perk: Driving the car on the Autobahn.
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VOLKSWAGEN PHAETON: I'm still torn over the logic of this car. Of course it's a bit absurd. But isn't that a VW characteristic? The Beetle was an anachronism at first.
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VOLKSWAGON PHAETON: There are several thousand Phaetons out there now, roaming the highways and byways of America. You can usually pick one up used for just under $50k.
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VOLKSWAGON PHAETON: The art director, Steve Yaffe, told me we actually got the car running, messed with the extreme ends of the 4-zone climate control, and shot this with an infrared camera.
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HUSH PUPPIES: We created these ads in the midst of the dotcom frenzy.
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HUSH PUPPIES: There's a radio spot from this campaign in the radio section.
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HUSH PUPPIES: Sometimes all you need is a little bit of normal stuff in your life—the smell of warm photocopies, for example.
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VW.COM/FILMS: This was one of the first campaigns I worked on that integrated a bunch of different media.
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VW.COM/FILMS: Check out the radio section for a few spots from this integrated campaign.
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VW NEW BEETLE SAFETY CAMPAIGN: The Insurance Institute For Highway Safety crashed the car. The part you sit in survived. The end.
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VW NEW BEETLE SAFETY CAMPAIGN: Don Shelford and I did these ads back in 1999.
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VW NEW BEETLE SAFETY CAMPAIGN: I owned a New Beetle for a while. I could fit my entire drum set inside, if I folded the rear seats down.
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ANHEUSER-BUSCH AMERICAN ORIGINALS: These beers were based on recipes brewed in the late 1800s. So we created a print campaign that seemed to come out that era as well.
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AANHEUSER-BUSCH AMERICAN ORIGINALS: We made some posters for each beer as well. Look for them in the Design section.