Comments for Tim Brunelle

Comment on Advertising: Expense or Investment? by Nicky Marble

Nicky Marble — Tue, 01 Mar 2011 21:43:20 +0000

I see advertising as a form of an investment rather than an expense. Well, actually we can only see that after results come in. Let’s say you post “10% discount” vinyl banners outside your store. If they’re a hit to the people, then you can call the banner an investment. If the banners caused a considerable amount of deficit, then you can call it an expense. That’s my opinion. I wonder what the others would say.

Comment on MCAD 2009 – Copywriting :: Session 02, Sept 3 by duties of a cna

duties of a cna — Wed, 19 Jan 2011 01:05:03 +0000

At times like this I really miss Jeff MacNelly. He was by far the best of his generation, in a class by himself. His characterizations of Jimmy Carter as “a small dip in the road” and Reagan as Rooster Cogburn at the State of the Union were priceless. I hope his heirs are working on a collection of his editorial cartoons.

Comment on Master Cleanse: Days 4-5 by Susan "The Master Cleanse" Adams

Susan "The Master Cleanse" Adams — Thu, 07 Oct 2010 14:17:59 +0000

Glad you did it…

Comment on Tom Friedman on creativity and collaboration by Will Burns

Will Burns — Tue, 17 Aug 2010 10:47:01 +0000

Great reminder, Tim.
Look no further than:
John Lennon and Paul McCartney.
Apart they were John Lennon and Paul McCartney.
Together they were Lennon/McCartney.
They riffed, and in their riffing they changed the world.

Comment on Tom Friedman on creativity and collaboration by Charlie Quirk

Charlie Quirk — Tue, 17 Aug 2010 01:02:34 +0000

You’ve hit it on the head Tim.
I read recently (I think it was in Borrowing Brilliance by David Kord Murray), that Crick and Watson were not the smartest, most talented or hardworking members of their lab, but the most open to collaboration and feedback. One person’s Brainpower on its own is finite. But being open to new ideas and thoughts allows one to optimize a train of thought to its fullest.
Cheers,
CQ

Comment on Whither reality? by Charlie Quirk

Charlie Quirk — Wed, 04 Aug 2010 20:51:48 +0000

Nice post Tim – certainly seems like a trend. Let’s hope its better than the “Disaster/World annihilation flicks from the turn of the century.
Interesting those two great villains (Heath ledger and Hugo Weaving) were both Aussies. Seems like Mel Gibson is trying to carry this trend into the real world What a tool!

Comment on Advertising rule #2: It’s all subjective by Julian Gan

Julian Gan — Mon, 02 Aug 2010 03:58:00 +0000

If I may add one more:
When you can, get a second perspective from someone new or outside of the industry.
I was an intern for an ad agency, and we were developing some ideas for a digital campaign. After a few awkward moments of silence, I had suggested a few basic ideas that I (being a millennial) was accustomed to. The ideas weren’t taken as-is, but inspired and brought the brainstorming session to a new level.

Comment on Have experts failed enough? by Tim Brunelle

Tim Brunelle — Thu, 15 Jul 2010 21:24:09 +0000

Thanks, Will! How the heck are you?
I appreciate your reference to Gladwell. In a related sense, my old mentor, Bill Miller, used to say, “The business of creativity is learning to survive rejection.” Or maybe it’s something like, the business of being an expert is learning from rejection (e.g. mistakes).
The whole point here, of course, is learning. So your comment certainly wasn’t a mistake, since I’m better for it!
Rock on.

Comment on Have experts failed enough? by Will Burns

Will Burns — Thu, 15 Jul 2010 11:38:04 +0000

Tim, great point. Reminds me of Gladwell’s Outliers, in that the real experts spend 10,000 hours at their craft before they become great. Within that 10,000 hours, and consistent to your point, I’m guessing they make countless mistakes, each one honing their craft that much more.
McCartney’s bass playing on Sgt. Pepper, one could argue, is a direct result of the mistakes he made in Hamburg, Germany.
I’m now hoping this comment was a mistake. Might help.

Comment on He’s not wrong. by Tim Brunelle

Tim Brunelle — Thu, 08 Jul 2010 11:49:52 +0000

Interesting how we’re all talking about “value” here—whether the value of relationships, value of strategy or cost “value” in producing work.
My own opinions here are mutating. I’m with you, Dave, regarding the strategy behind the work. To me, Tarkik’s quote could or should also be applied to strategy. If the strategy doesn’t “stop” you, it’s unlikely the work will either. And if the work is being crowdsourced, the task is even harder.
Perhaps it’s human (or maybe business) nature to strive towards lower costs in every quarter. What we’re uncovering in this discussion are points of failure—where lower cost doesn’t really equal lower cost.
Thank you, Dave and Charlie, for your insights! (Dave: please say “hello” to Mark R for me.)