If you believe, as Jack Foster and Robert Grudin suggest, that there will always be more ideas, then you are not afraid of the word “no.” You believe rejection of one idea opens the door for something different, perhaps something better. Saying “no” is often the most productive tool we can employ around ideas.

Saying “no” eliminates unproductive, irrelevant effort.

Saying “no” brings focus and greater definition to what will inspire “yes.”

Saying “no” provides a bold opportunity to convey “why.” Which is why saying “no” can be difficult—it comes with a requirement of education. Saying “yes” is often too easy.

There can be great optimism and forward momentum after “no” if you allow it.